Google Ads for Fitness and Gym
You perhaps used Google. Maybe, you have seen Google Ads. Do you know what it means? It is a little search result that comes before the real ones.
As one of the most effective tools, Google Ads drives web traffic. It helps you connect your fitness and gym to your target audience. Since Google is packed with a wealth of data on its users, this online marketing becomes more relevant and targeted.
How Does it Work?
Just as in fitness and gym, making Google Ads successful is not easy. It requires a combination of knowledge, effort, and experience. Despite that, we cannot deny the fact that online advertising can play a huge role in your business.
Google Ads is based on an auction model. This means you can create ads before you identify keywords that your target audience searches for online. After that, you can bid on these keywords.
Although it might seem like a pay-to-win model, Google’s main objectives are to support online users what they are searching for each time. Google Ads that combines a high bid with useful content always has an edge.
Google also utilizes its wizardry to serve Ads based on a visitor’s search intent, search history, and geographic location to name a few.
Search intent is when health-conscious individuals search for a fitness solution. Usually, they search for a gym itself. However, it’s not helpful because this search has a low intent, meaning a person only looks for general information about workout routines. Plus, the cost to run on the one-word keyword is low.
Another search example is South Africa gym or Johannesburg gym. Compared to the first one, individuals who type Johannesburg fitness and gym have higher intent. They might be looking to canvas fitness centers in Johannesburg and other parts of the country.
As such, the bid for the keyword is higher because there are fitness centers that come in a large number.
The last common google search is Johannesburg gym trial. Among the three, this search has the highest intent.
It’s very clear that a prospect is looking to join a gym in Johannesburg. Because of that, the cost to run ads on this keyword will also be the most expensive.
Why are Google Ads for Fitness and Gym Effective?
Google Ads for fitness and gym can lead to successful results because they are targeted. They are also intent-based and flexible. More than that, they adjust to location.
Google knows where its users come from, so they can tailor the results to answer the latter’s queries within minutes.
Although it can be costly at first, it is a good investment. The ROI will be high while all your dreams for your fitness and gym will come true.
How to Create Google Ads for Fitness and Gym?
People let a third party to create google ads for their companies.
But getting the process done by yourself can also be a wise decision. Unfortunately, there are many things to learn and a specialist that offers relevant courses can help. Contact us for more details.