Approach

Winning Steps with 4 Structured Steps

Step 1: Keywords/Themes

1) Obtain various possible keywords from various sources
2) Devise themes from these Keywords
3) Input keywords and themes into our Spreadsheet
4) Input Negative Keywords

Step 2: Ads & Campaign

1) Draft ads for each theme ensuring that relevant keywords are used
2) Compose Ad Extensions
3) Devise a Campaign

Step 3: Uploading & Algorithm

1) Run Optimater Software / Processes 

2) Upload into Google Ads

Step 4: Feedback

1) Ensure Ads Approved
2) Keywords Processed

Power of system lies in ability to generate thousands of relevant keywords linked to Ad Group

Improving quality score.

Quality Score is one of the most important numbers in your Google AdWords account, because it has far-reaching effects on your AdWords success. This number can decide the fate of your account. 
Importance of Quality Score

COST PER ACQUISTION (2013)

Quality Score

CPA Cost Change

10

80% Cost Decrease

9

64% Cost Decrease

8

48% Cost Decrease

7

32% Cost Decrease

6

16% Cost Decrease

5

4

16% Cost Decrease

3

32% Cost Increase

2

48% Cost Increase

1

64% Cost Increase

Stats from Wordstream